Thanks for stopping by. "Fashiona" is my alter ego who is obsessed with all things fashion and has a running commentary on just about everything.

If you are new, please see my first blog Fashiona, Musings of a Stylish Girl.


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Sunday, April 19

Rachel Roy~Rachel Rachel Roy an exclusive Macy's Line

The lovely and uber talented, Rachel Roy has been making waves on the fashion circuit for a few years now with her publicized high end line sold at the likes of Saks Fifth Avenue and Berdorf Goodman.

Photo Credit: Expose.Com

Blood Diamond New York Movie Premiere - Arrivals
November 30, 2006 - New York, NY

While the ink is not quite dry from her divorce from Damon Dash, she is making major business moves. Her namesake line Rachel Roy is doing so well in an otherwise lackluster retail market that she is launching a recessionista worthy line exclusively at Macy's.

This new line is billed as a contemporary lifestyle line called Rachel Rachel Roy has Fashiona jumping in anticipation for the August debut.
By then Fashiona will have memorized the layout of Atlanta's Lenox Square and armed with 10 years of NYC sample sales behind her, getting a first look will not be a problem.

But for now Fashiona, the kind soul that she is, found this little teaser for you:

Photo Credit: Talaya Centeno


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