Thanks for stopping by. "Fashiona" is my alter ego who is obsessed with all things fashion and has a running commentary on just about everything.

If you are new, please see my first blog Fashiona, Musings of a Stylish Girl.


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Monday, June 27

What is your handbag style?

Handbags are a girl's best friend! Whether your preference is a purse, hobo, bucket, tote, satchel or clutch, there's a fashionable and functional style for everyone. Stylist and fashion maven Alicia aka "Fashiona" Edwards shares her favorite celebrity handbag styles and gives us essential tips for accessorizing looks of your own.

Tuesday, June 21

Fashiona reviews Carol's Daughter: Monoi Collection

Fashiona was sent trial sizes of Carol's Daughter Monoi Repairing Shampoo and Conditioner about a month ago from New York. 

The very thing she noticed was the products incredible smell.  Both the shampoo and condition have a nutty tropical heavenly aroma.  It was so fragrant (but not overpowering)...she skipped her daily spritz of perfume whenever she used them.

She had used sulfate-free shampoo before but had yet to understand the hype.  However after one use of the Monoi Repairing Shampoo she was a convert.  Fashiona's naturally very curly hair was a lot less tangled and easier to comb even before applying the conditioner.

Fashiona typically uses twice as much conditioner than she does shampoo and leaves it in at least 5 minutes to work on the  tangles. But with the Monoi Repairing Conditioner she used about half of her normal amount and immediately felt the tangles loosen.

After letting the conditioner work set for her usual time and started to combing the product through to the ends...her hair felt  a lot smoother and fully moisturized.

Fashiona knew she had a winner when she made it through the hottest and moist humid day of the year thus far without her hair frizzing to Sideshow Bob proportions.

And did she mention the amazing smell...

Carol's Daughter is available through their website and a store near you.  Read about the 2009
Lenox Square grand opening in Atlanta on Examiner.com

Saturday, June 18

Fashiona is writing for Tyra's Type F

So Miss Fashiona is moving up the  fashion "expert" ladder and has started writing for Tyra Banks's new website Type F. 

typeF.com is a groundbreaking fashion and beauty platform that offers women the personalized style know-how they are looking for, when and where they want it, at home or on the go. Inspired by Tyra Banks and her mission to redefine beauty, typeF.com is a community built on the celebration of diversity and the ideal of empowering women to be their very best.
~From Type F's about page

Her first article is about trends in sunglasses:

No matter what the trends dictate, sunglasses never go out of style and look chic with any ensemble. Style expert Alicia Edwards shares some of the best celebrity sunglasses looks and tells us how we can achieve star style. Please click here to read the rest of her commentary...

Sunday, June 12

NYC Jewelry Designer Barbara Campbell having a trunk show at Bloomies in Soho

So Fashiona's favorite NYC jewelry designer Barbara Campbell is having a trunk show at Bloomingdales in Soho.

Here are the details:

Who: Barbara Campbell
What: Barbara Campbell Jewelry Trunk Show & meet and greet the designer
When: June 24, 2011 - June 26, 2011, 12:00pm - 7:00pm
Why: Because she is an absolutely amazing designer and thrives on uniqueness and she is committed to "green" jewelry making practices. 
Barbara's jewelry is all handmade with vintage buttons, mixed-metal, leather, gold-filled and semi-precious stones; worn and loved by TV personalities Shaun Robinson of Access Hollywood, Lori Stokes of ABC Eye Witness News, Meteorologist Janice Huff of NBC Channel 4 News, Anchor, Sue Simmons of NBC Channel 4 News, Rosanna Scotto of Good Day New York,  Fortune Magazine senior editor Leigh Gallagher and celebrity make-up artist Mally Roncal of Mally Beauty.

AND Barbara will be featured on CNN soon...

Wednesday, June 1

Naomi Campbell and the Cadbury Ad: Insult or Innocent Mistake

While attending FAMU (a historically black university) in the mid 1990's, I remember eating lunch at a diner and being startled by a young girl no more than 3 who had never seen a black person.  She saw me,  tugged her mother and said "Mommy...look at the chocolate lady. Her mother was both mortified and apologetic; I smiled at them both and took it in stride.  The incident had faded from my memory until I came across the Huffington Post headline via Twitter.

Naomi Campbell: Cadbury Ad 'Insulting and Hurtful' 

Naomi Campbell, born and raised in London, is livid over the use of her name in the latest Cadbury ad.

The advertisement reads, "Move over Naomi, there's a new diva in town," with an image of the candy posed on a mound of diamonds.

Her mother, Valerie Morris, told the Independent "I'm deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury."

According to Kraft, the parent company of Cadbury, the ad that was meant to be lighthearted  has already been removed. But the damage is already done and Naomi and her mother are perusing legal action.

My thoughts...using my college memory as an example.  It is one thing for a little girl with limited vocabulary and experience to refer to me as a chocolate lady. Children relate to what they know.  I looked like the chocolate treats she was given.  My 19 year old self found the incident funny and endearing.

Shouldn't Naomi be just as lighthearted...I think not.

Yes Naomi is a diva with dark skin but...really equating her with chocolate on such a public scale is insensitive and mercenary. Cadbury despite their  claims of innocent humor clearly intended on making money using the ad and to add insult to injury failed to ask permission to use her name.

Shame on Cadbury for letting the idea even leave the creative studio. Advertising is meant to be eye catching and memorable and maybe even thought provoking but offensive  and exploitative...never.

Alicia  "aka" Fashiona


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