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Thanks for stopping by. "Fashiona" is my alter ego who is obsessed with all things fashion and has a running commentary on just about everything.

If you are new, please see my first blog Fashiona, Musings of a Stylish Girl.



~Alicia

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Saturday, January 23

Jessica Simpson's Denim Line

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Say what you will about Jessica's beleaguered love life or her for the moment lackluster singing career (Fashiona is predicting a musical comeback), the girl has turned her image into a brand.   She has a notable flair to her style with the big bags, platforms, dainty heels, cowboy boots and lots and lots of denim.  Fashiona's own closet features several pair of her shoes and her handbag of the moment is a vintage looking red bag that Sis gave her for Christmas...thanks Sis.


As Ms. Simpson told WWD,

"Because I live in denim, the fit is most important  and a girl's booty needs to look good."


Quite profound Jessica. 

Photo Credit: Camuto Group


Jessica wearing head-to-toe in her collection

Now for the details, she  has partnered with Jones Apparel, a company with years of denim experience.  Fit wise, styles  will include boot-cut, flare, skinny, straight and much to Fashiona's chigrin....jeggings.  
The launch is scheduled for mid-July. Aside from the jeggings...Fashiona will be awaiting the line debut come mid July.

Fashiona wishes Jessica and her new venture the best of the luck and hopes that Ms. Simpson will join the ranks of the heavy hitters like Ivanka Trump who just recently announced that she is partnering with Marc Fisher for  a shoe line...THAT post is coming soon...



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